Make my WHY, your HOW.

Whenever I’m on a new website, investigating a business or thinking about purchasing a product I always check out the ABOUT US page. I'm interested to know about the people behind the business and what their motivation is. I like to know if I identify with them and what makes their company tick. So here’s my about us…

I’m Dr Samantha Davidson and I run and own a boutique dermatology practice that specialises in general medical dermatology and over the last ten  years I have slowly built in an aesthetics arm to the practice. My day is jam-packed with patients of my own, and I've always found it very difficult to balance working on the business with working in the business, seeing and managing all of the patients, as well as training and supervising staff. Internal education is something that is so important if your staff members are to align with your values and work to the standard you require. But I found I was always putting this on the back burner.  Whenever we hired new staff, it was a real challenge to make sure everybody was on the same page and as we grew bigger this became more difficult. I also noticed that staff came to us with wildly different levels of education

The more I looked into this the more I realized that unless you have followed a very traditional pathway via medicine, access to dermatology education is otherwise completely unregulated and it is not uniform

I found myself often doing mini inservices on the fly with our staff, never fully able to commit to longer than 10 minutes at a time, in between patients and not having the time to circle back to ensure that what we have discussed had solidified with my staff

And so SkinRight Skin School was born

I have a family with three small children. I run the business and I work seeing patients in my private clinic as well as holding a public hospital position.  So this well and truly has been a labor of love . Many late nights spent creating the content for this course have finally culminated in production of these initial course guides and workbooks and I know I have so much more to offer you

My WHY, may be somewhat selfish; I didn't want to have to repeat myself every time we hired a new staff member. I wanted all of my staff to excel and I wanted my business to flourish, but my WHY can turn into your HOW. Let me show you how your education can flourish. Let me show you how you  can excel and how you can ensure that you offer the best services backed with exceptional knowledge.

This program is going to help you excel in this industry...so let me show you HOW!